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Igniting Brands

A blog by Cozmic Group

Category: Marketing

February 21, 2018February 21, 2018

Creating a logo that works: our process

Posted in Marketing by Karen

A logo’s function is to make the company recognizable, communicate its name and serve as a brand vehicle across multiple platforms.

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November 22, 2017November 29, 2017

Email marketing frequency: why daily updates will likely hurt your company’s image

Posted in Marketing by Martin

Rethink your email strategy. 3 steps to make sure you are not driving your customers away.

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October 10, 2017

Social Listening: The Next Step Towards Improving Your Social Media Performance

Posted in Marketing by cozmicgroup

When your fanbase is counted in the thousands (or millions), posting things on social media becomes a very serious thing.

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May 19, 2017September 21, 2017

Brand collaboration: a universe for brands to explore

Posted in Marketing by cozmicgroup

Companies of all sizes have embarked on collaboration projects with other brands. Some notable recent cases include Google with Nestle (which took place during the release of the KitKat version of Android) and the one with Nike and Apple (for tech-enhanced sportswear and gadgets).

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May 16, 2017September 21, 2017

4 questions to evaluate your brand’s online presence

Posted in Marketing by cozmicgroup

Nowadays, every brand – big or small – needs a consistent online presence.

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November 3, 2016September 21, 2017

Loose pieces: a mini guide to solving the SEO puzzle.

Posted in Marketing by cozmicgroup

SEO is a popular, relatively inexpensive way of connecting businesses to audiences. So what’s the big deal with it, why are so many ‘how to’s’ posts out there?

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September 6, 2016September 21, 2017

Marketing for small businesses Vs Marketing for startups: the key differences

Posted in Marketing by cozmicgroup

Startups and small businesses may look alike, but are not the same.

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July 18, 2016September 21, 2017

4 questions to evaluate your brand’s online presence

Posted in Marketing by cozmicgroup

An articulated, strategically planned, cost-effective presence is the ideal scenario, but not always the case.

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June 27, 2016September 21, 2017

Why you should be extra careful with your email marketing strategy

Posted in Marketing by cozmicgroup

As most things that survive the pass of time in the Internet era, email has evolved through the years, and still proves itself as a very effective player.

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June 21, 2016September 21, 2017

Brand values vs. attributes: the change is real

Posted in Marketing by cozmicgroup

Building brands on attributes is like building houses on soft foundations. Yet many communication strategists keep falling for them.

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