A logo’s function is to make the company recognizable, communicate its name and serve as a brand vehicle across multiple platforms.
Creating a logo that works: our process
Category: Marketing
Email marketing frequency: why daily updates will likely hurt your company’s image
Rethink your email strategy. 3 steps to make sure you are not driving your customers away.
Social Listening: The Next Step Towards Improving Your Social Media Performance
When your fanbase is counted in the thousands (or millions), posting things on social media becomes a very serious thing.
Brand collaboration: a universe for brands to explore
Companies of all sizes have embarked on collaboration projects with other brands. Some notable recent cases include Google with Nestle (which took place during the release of the KitKat version of Android) and the one with Nike and Apple (for tech-enhanced sportswear and gadgets).
4 questions to evaluate your brand’s online presence
Nowadays, every brand – big or small – needs a consistent online presence.
Loose pieces: a mini guide to solving the SEO puzzle.
SEO is a popular, relatively inexpensive way of connecting businesses to audiences. So what’s the big deal with it, why are so many ‘how to’s’ posts out there?
Marketing for small businesses Vs Marketing for startups: the key differences
Startups and small businesses may look alike, but are not the same.
4 questions to evaluate your brand’s online presence
An articulated, strategically planned, cost-effective presence is the ideal scenario, but not always the case.
Why you should be extra careful with your email marketing strategy
As most things that survive the pass of time in the Internet era, email has evolved through the years, and still proves itself as a very effective player.
Brand values vs. attributes: the change is real
Building brands on attributes is like building houses on soft foundations. Yet many communication strategists keep falling for them.