A logo’s function is to make the company recognizable, communicate its name and serve as a brand vehicle across multiple platforms.
Rethink your email strategy. 3 steps to make sure you are not driving your customers away.
When your fanbase is counted in the thousands (or millions), posting things on social media becomes a very serious thing.
Companies of all sizes have embarked on collaboration projects with other brands. Some notable recent cases include Google with Nestle (which took place during the release of the KitKat version of Android) and the one with Nike and Apple (for tech-enhanced sportswear and gadgets).
Nowadays, every brand – big or small – needs a consistent online presence.
SEO is a popular, relatively inexpensive way of connecting businesses to audiences. So what’s the big deal with it, why are so many ‘how to’s’ posts out there?
Startups and small businesses may look alike, but are not the same.
An articulated, strategically planned, cost-effective presence is the ideal scenario, but not always the case.
As most things that survive the pass of time in the Internet era, email has evolved through the years, and still proves itself as a very effective player.
Building brands on attributes is like building houses on soft foundations. Yet many communication strategists keep falling for them.