One of the first PR disasters in history that succeeded in going viral took place almost a decade ago.
United breaks PR: why airlines are an agency’s biggest challenge
Category: Public Relations
Networking 101: The Basics
An introduction to higher, richer experiences: networking is a time and money-consuming effort, and we’re here to share some of our experience in the field.
The road to prestige: 5 steps towards a better reputation
long the course of history, things change: what yesterday was accepted – or overlooked – might not pass today’s legal or ethical standards.
A million screens await: why creativity is a PR campaign’s #1 asset
When planning a PR campaign, there’s nothing more important than learning how to pick the right battles.
Bad PR and how to recover from it
So what really is bad PR? It’s PR that lacks strategy, cohesion and purpose; that does not provide a reliable image of your business.
The thin line between Marketing & Public Relations
According to many experts, there’s a thin line between public relations and marketing and that some of the tasks or objectives of the two could overlap. But that’s really not so.
Is Your Business Missing Out on Benefits of Online Reviews?
With social media sites and user-generated review sites becoming popular, ORM has become more important than ever.
Why Do Businesses Need Online Reputation Management?
‘First impression is the last impression’ – while it may be a cliché, it holds some truth in today’s dynamic business world. With the acceleration of technological change, old way of doing business has become unsustainable for marketers. Today, success of a business is widely governed by the reputation it commands in offline as well […]
Businesses Benefitting from the Changing Role of Public Relations
PR is all about churning press releases- Sadly, many companies are plagued with this misconception that has not only undermined what they strive for in PR but has also dampened their chances of reaping its benefits. There is a strong need to take an introspective look at how the public relations industry operates before jumping […]