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Igniting Brands

A blog by Cozmic Group

Category: Public Relations

October 11, 2017October 11, 2017

United breaks PR: why airlines are an agency’s biggest challenge

Posted in Public Relations by cozmicgroup

One of the first PR disasters in history that succeeded in going viral took place almost a decade ago.

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January 10, 2017September 21, 2017

Networking 101: The Basics

Posted in Public Relations by cozmicgroup

An introduction to higher, richer experiences: networking is a time and money-consuming effort, and we’re here to share some of our experience in the field.

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October 20, 2016September 21, 2017

The road to prestige: 5 steps towards a better reputation

tips to increase your online reputation for your brand
Posted in Public Relations by cozmicgroup

long the course of history, things change: what yesterday was accepted – or overlooked – might not pass today’s legal or ethical standards.

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August 4, 2016September 21, 2017

A million screens await: why creativity is a PR campaign’s #1 asset

Posted in Public Relations by cozmicgroup

When planning a PR campaign, there’s nothing more important than learning how to pick the right battles.

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February 1, 2016September 25, 2017

Bad PR and how to recover from it

Posted in Public Relations by cozmicgroup

So what really is bad PR? It’s PR that lacks strategy, cohesion and purpose; that does not provide a reliable image of your business.

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December 8, 2015September 25, 2017

The thin line between Marketing & Public Relations

Posted in Public Relations by cozmicgroup

According to many experts, there’s a thin line between public relations and marketing and that some of the tasks or objectives of the two could overlap. But that’s really not so.

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November 11, 2015September 25, 2017

Is Your Business Missing Out on Benefits of Online Reviews?

Posted in Public Relations by cozmicgroup

With social media sites and user-generated review sites becoming popular, ORM has become more important than ever.

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September 23, 2015September 20, 2017

Why Do Businesses Need Online Reputation Management?

Posted in Public Relations by cozmicgroup

‘First impression is the last impression’ – while it may be a cliché, it holds some truth in today’s dynamic business world. With the acceleration of technological change, old way of doing business has become unsustainable for marketers. Today, success of a business is widely governed by the reputation it commands in offline as well […]

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September 23, 2015September 20, 2017

Businesses Benefitting from the Changing Role of Public Relations

Posted in Public Relations by cozmicgroup

PR is all about churning press releases- Sadly, many companies are plagued with this misconception that has not only undermined what they strive for in PR but has also dampened their chances of reaping its benefits. There is a strong need to take an introspective look at how the public relations industry operates before jumping […]

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