Let’s see what the Social Media trend for marketers and business owners will be this year.
You don’t have to do any expensive and extensive consumer research. You can view customer response quickly and in real time. All this helps you to plan your next campaign more effectively.
Ever wondered which approach would work best for your business- the direct nature of emails or the indirect nature of social media marketing?
In the world of Online Marketing and Advertising professionals have started to talk about Influencer Marketing and generate the first campaigns. But what are its advantages?
Can a company make sales without establishing a connection with the buyers? The answer is no. A human-centered marketing approach is required to understand the experience goals of the buyers, what they are trying to achieve when they get into the process of making a transaction with a company. Still stuck with business-centric approach? Many […]
Companies need to build trust through their social media campaigns. But is it enough to know the keywords and incorporate them in your content? No amount of keywords or hashtags will work if you don’t offer clickable content that not only promises value to consumers but also fulfills it.
Yes, we are talking about the integrated marketing strategy that has taken the business world by storm. From joining the social media bandwagon and creating effective tactics for targeting niche groups to hiring a different manager for each marketing channel, integrated marketing has been keeping businesses busy.
You know why many companies get branding wrong? It is because their perception of branding is either limited to logo creation or excessive marketing. This term is not only misunderstood by many business owners but it is also incorrectly defined. Many companies across the globe prefer to make heavy investments in offline and online marketing; […]