A logo’s function is to make the company recognizable, communicate its name and serve as a brand vehicle across multiple platforms.
Creating a logo that works: our process

A blog by Cozmic Group
A logo’s function is to make the company recognizable, communicate its name and serve as a brand vehicle across multiple platforms.
Have you asked yourself: To blog or not to blog? … we think you are asking yourself the wrong question.
According to Hubspot, B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month, and B2B companies blogging at similar frequencies had almost 3X more traffic than those blogging 0-1 times per month. In addition, companies that published 16+ blog posts per […]
Do you know what Content Marketing is? and do you implement it for your business? What is all this content talk? This article will break the ice between you and content marketing.
Rethink your email strategy. 3 steps to make sure you are not driving your customers away.
The internet is relentless, and users demand more and better content by the minute: producing is nothing but staying ahead of the curve.
One of the first PR disasters in history that succeeded in going viral took place almost a decade ago.
When your fanbase is counted in the thousands (or millions), posting things on social media becomes a very serious thing.
Companies of all sizes have embarked on collaboration projects with other brands. Some notable recent cases include Google with Nestle (which took place during the release of the KitKat version of Android) and the one with Nike and Apple (for tech-enhanced sportswear and gadgets).
Nowadays, every brand – big or small – needs a consistent online presence.