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Igniting Brands

A blog by Cozmic Group

February 21, 2018February 21, 2018

Creating a logo that works: our process

Posted in Marketing by Karen

A logo’s function is to make the company recognizable, communicate its name and serve as a brand vehicle across multiple platforms.

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February 6, 2018February 6, 2018

Revamping the company blog: a summary

Posted in Content Development by Diana

Have you asked yourself: To blog or not to blog? … we think you are asking yourself the wrong question.

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February 5, 2018February 5, 2018

The branded content newsroom: a model for corporate communications

Posted in Content Development by Martin

According to Hubspot, B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month, and B2B companies blogging at similar frequencies had almost 3X more traffic than those blogging 0-1 times per month. In addition, companies that published 16+ blog posts per […]

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November 27, 2017February 5, 2018

Rise of the content team: why companies need them to develop unique brand voices

Posted in Content Development by Martin

Do you know what Content Marketing is? and do you implement it for your business? What is all this content talk? This article will break the ice between you and content marketing.

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November 22, 2017November 29, 2017

Email marketing frequency: why daily updates will likely hurt your company’s image

Posted in Marketing by Martin

Rethink your email strategy. 3 steps to make sure you are not driving your customers away.

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October 18, 2017October 18, 2017

Types of content and their uses: a short guide

Posted in Content Development by cozmicgroup

The internet is relentless, and users demand more and better content by the minute: producing is nothing but staying ahead of the curve.

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October 11, 2017October 11, 2017

United breaks PR: why airlines are an agency’s biggest challenge

Posted in Public Relations by cozmicgroup

One of the first PR disasters in history that succeeded in going viral took place almost a decade ago.

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October 10, 2017

Social Listening: The Next Step Towards Improving Your Social Media Performance

Posted in Marketing by cozmicgroup

When your fanbase is counted in the thousands (or millions), posting things on social media becomes a very serious thing.

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May 19, 2017September 21, 2017

Brand collaboration: a universe for brands to explore

Posted in Marketing by cozmicgroup

Companies of all sizes have embarked on collaboration projects with other brands. Some notable recent cases include Google with Nestle (which took place during the release of the KitKat version of Android) and the one with Nike and Apple (for tech-enhanced sportswear and gadgets).

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May 16, 2017September 21, 2017

4 questions to evaluate your brand’s online presence

Posted in Marketing by cozmicgroup

Nowadays, every brand – big or small – needs a consistent online presence.

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