A logo’s function is to make the company recognizable, communicate its name and serve as a brand vehicle across multiple platforms.
Revamping the company blog: a summary
Have you asked yourself: To blog or not to blog? … we think you are asking yourself the wrong question.
The branded content newsroom: a model for corporate communications
According to Hubspot, B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month, and B2B companies blogging at similar frequencies had almost 3X more traffic than those blogging 0-1 times per month. In addition, companies that published 16+ blog posts per […]
Rise of the content team: why companies need them to develop unique brand voices
Do you know what Content Marketing is? and do you implement it for your business? What is all this content talk? This article will break the ice between you and content marketing.
Email marketing frequency: why daily updates will likely hurt your company’s image
Rethink your email strategy. 3 steps to make sure you are not driving your customers away.
Types of content and their uses: a short guide
The internet is relentless, and users demand more and better content by the minute: producing is nothing but staying ahead of the curve.
United breaks PR: why airlines are an agency’s biggest challenge
One of the first PR disasters in history that succeeded in going viral took place almost a decade ago.
Social Listening: The Next Step Towards Improving Your Social Media Performance
When your fanbase is counted in the thousands (or millions), posting things on social media becomes a very serious thing.
Brand collaboration: a universe for brands to explore
Companies of all sizes have embarked on collaboration projects with other brands. Some notable recent cases include Google with Nestle (which took place during the release of the KitKat version of Android) and the one with Nike and Apple (for tech-enhanced sportswear and gadgets).
4 questions to evaluate your brand’s online presence
Nowadays, every brand – big or small – needs a consistent online presence.