Have you asked yourself: To blog or not to blog? … we think you are asking yourself the wrong question.
Category: Content Development
The branded content newsroom: a model for corporate communications
According to Hubspot, B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month, and B2B companies blogging at similar frequencies had almost 3X more traffic than those blogging 0-1 times per month. In addition, companies that published 16+ blog posts per […]
Rise of the content team: why companies need them to develop unique brand voices
Do you know what Content Marketing is? and do you implement it for your business? What is all this content talk? This article will break the ice between you and content marketing.
Types of content and their uses: a short guide
The internet is relentless, and users demand more and better content by the minute: producing is nothing but staying ahead of the curve.
6 Types Of Video Marketing For Small Businesses
Small businesses today can rely on these three elements to produce astonishing marketing videos at scandalously low costs.
In this era of stories, inbound marketing is king
Production, publication and distribution costs have dropped, and developing stories has become an affordable endeavor.
Reasons why your brand needs more than one story
The rule is to never put your eggs in one basket.
Towards a peak content scenario? Opportunities beyond the noise
Think about this: an average connected citizen consumes more content in a couple of days than the average citizen did over a lifetime a hundred years ago.
From viral to vital: the things we’ve learned about BuzzFeed’s evolution
Much like MTV or USA Today did thirty years ago, BuzzFeed gets young people right: what they want, consume and desire in terms of information.
Is there a Golden Standard for Content?
When it comes to content, SMART works as a more-than-useful guide to look at before deciding what to push.