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Igniting Brands

A blog by Cozmic Group

Category: Content Development

February 6, 2018February 6, 2018

Revamping the company blog: a summary

Posted in Content Development by Diana

Have you asked yourself: To blog or not to blog? … we think you are asking yourself the wrong question.

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February 5, 2018February 5, 2018

The branded content newsroom: a model for corporate communications

Posted in Content Development by Martin

According to Hubspot, B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month, and B2B companies blogging at similar frequencies had almost 3X more traffic than those blogging 0-1 times per month. In addition, companies that published 16+ blog posts per […]

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November 27, 2017February 5, 2018

Rise of the content team: why companies need them to develop unique brand voices

Posted in Content Development by Martin

Do you know what Content Marketing is? and do you implement it for your business? What is all this content talk? This article will break the ice between you and content marketing.

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October 18, 2017October 18, 2017

Types of content and their uses: a short guide

Posted in Content Development by cozmicgroup

The internet is relentless, and users demand more and better content by the minute: producing is nothing but staying ahead of the curve.

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February 23, 2017September 21, 2017

6 Types Of Video Marketing For Small Businesses

Posted in Content Development by cozmicgroup 2 Comments on 6 Types Of Video Marketing For Small Businesses

Small businesses today can rely on these three elements to produce astonishing marketing videos at scandalously low costs.

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January 13, 2017September 21, 2017

In this era of stories, inbound marketing is king

Posted in Content Development by cozmicgroup

Production, publication and distribution costs have dropped, and developing stories has become an affordable endeavor.

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August 25, 2016September 21, 2017

Reasons why your brand needs more than one story

Posted in Content Development by cozmicgroup 2 Comments on Reasons why your brand needs more than one story

The rule is to never put your eggs in one basket.

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July 4, 2016September 21, 2017

Towards a peak content scenario? Opportunities beyond the noise

Posted in Content Development by cozmicgroup

Think about this: an average connected citizen consumes more content in a couple of days than the average citizen did over a lifetime a hundred years ago.

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June 15, 2016September 21, 2017

From viral to vital: the things we’ve learned about BuzzFeed’s evolution

Posted in Content Development by cozmicgroup

Much like MTV or USA Today did thirty years ago, BuzzFeed gets young people right: what they want, consume and desire in terms of information.

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June 6, 2016September 21, 2017

Is there a Golden Standard for Content?

Posted in Content Development by cozmicgroup

When it comes to content, SMART works as a more-than-useful guide to look at before deciding what to push.

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