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Igniting Brands

A blog by Cozmic Group

Author: cozmicgroup

October 18, 2017October 18, 2017

Types of content and their uses: a short guide

Posted in Content Development by cozmicgroup

The internet is relentless, and users demand more and better content by the minute: producing is nothing but staying ahead of the curve.

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October 11, 2017October 11, 2017

United breaks PR: why airlines are an agency’s biggest challenge

Posted in Public Relations by cozmicgroup

One of the first PR disasters in history that succeeded in going viral took place almost a decade ago.

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October 10, 2017

Social Listening: The Next Step Towards Improving Your Social Media Performance

Posted in Marketing by cozmicgroup

When your fanbase is counted in the thousands (or millions), posting things on social media becomes a very serious thing.

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May 19, 2017September 21, 2017

Brand collaboration: a universe for brands to explore

Posted in Marketing by cozmicgroup

Companies of all sizes have embarked on collaboration projects with other brands. Some notable recent cases include Google with Nestle (which took place during the release of the KitKat version of Android) and the one with Nike and Apple (for tech-enhanced sportswear and gadgets).

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May 16, 2017September 21, 2017

4 questions to evaluate your brand’s online presence

Posted in Marketing by cozmicgroup

Nowadays, every brand – big or small – needs a consistent online presence.

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May 10, 2017September 21, 2017

Why are hackathons important? Hint: it’s got little to do with software

What is a hackaton
Posted in Digital Design by cozmicgroup

Hackathons have become a welcome addition to the sometimes cold world of programming.

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March 21, 2017September 21, 2017

The Essential App Series #3: Say Hello To Productivity With Trello

Posted in Digital Design by cozmicgroup

Productivity is a decisive factor in the production performance of businesses and organizations.

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February 28, 2017September 21, 2017

What is a lead? You’ve asked and we listened

Posted in Lead Generation by cozmicgroup

Getting leads requires a combination of marketing, advertising, branding, production and analysis efforts within a clearly defined strategy.

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February 23, 2017September 21, 2017

6 Types Of Video Marketing For Small Businesses

Posted in Content Development by cozmicgroup 2 Comments on 6 Types Of Video Marketing For Small Businesses

Small businesses today can rely on these three elements to produce astonishing marketing videos at scandalously low costs.

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February 17, 2017September 21, 2017

The Essential App Series #2: The Absolute Best Writing App We’ve Ever Seen

Posted in Digital Design by cozmicgroup

Grammarly is for people that, simply put, hit the keyboard. From routine email to work reports and academic dissertations, every text you write will be improved with the use of this app.

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