Ever wondered which approach would work best for your business- the direct nature of emails or the indirect nature of social media marketing?
Email Marketing Vs. Social Media- What Is Best For Your Business?
Effective Ways For Lead Generation Through Social Media
Marketers can make use of a wide range of techniques to generate leads via social media.
Influencer Marketing – The Next Big Thing
In the world of Online Marketing and Advertising professionals have started to talk about Influencer Marketing and generate the first campaigns. But what are its advantages?
Big Digital Marketing Mistakes Entrepreneurs Make
Everyone knows how effective digital marketing is, especially for reaching out to prospects. Amidst all this, there are some definite pitfalls that entrepreneurs must avoid. These include: a poor or no clear marketing plan, unrealistic expectations, inability to understand prospects, lack of focus and execution, lack of diversity, focusing on multiple social media platforms at the same time, ignoring mobile and video marketing, etc.
Is Your Business Missing Out on Benefits of Online Reviews?
With social media sites and user-generated review sites becoming popular, ORM has become more important than ever.
Banking on the Benefits of Human-centered Marketing
Can a company make sales without establishing a connection with the buyers? The answer is no. A human-centered marketing approach is required to understand the experience goals of the buyers, what they are trying to achieve when they get into the process of making a transaction with a company. Still stuck with business-centric approach? Many […]
No Conversions? Are You Getting Social Media Right?
Companies need to build trust through their social media campaigns. But is it enough to know the keywords and incorporate them in your content? No amount of keywords or hashtags will work if you don’t offer clickable content that not only promises value to consumers but also fulfills it.
Why Do Businesses Need Online Reputation Management?
‘First impression is the last impression’ – while it may be a cliché, it holds some truth in today’s dynamic business world. With the acceleration of technological change, old way of doing business has become unsustainable for marketers. Today, success of a business is widely governed by the reputation it commands in offline as well […]
How can Integrated Marketing Strengthen Your Brand?
Yes, we are talking about the integrated marketing strategy that has taken the business world by storm. From joining the social media bandwagon and creating effective tactics for targeting niche groups to hiring a different manager for each marketing channel, integrated marketing has been keeping businesses busy.
Businesses Benefitting from the Changing Role of Public Relations
PR is all about churning press releases- Sadly, many companies are plagued with this misconception that has not only undermined what they strive for in PR but has also dampened their chances of reaping its benefits. There is a strong need to take an introspective look at how the public relations industry operates before jumping […]