Remember the 1950s when it was easier to keep marketing campaigns aligned between print, radio and television? Gone are the days when customers were more than happy to choose from what they saw in TV commercials, print ads or billboards spread across the city. Today, we are in the digital media age where companies are left with no choice but to develop marketing campaigns in multiple media channels to survive in business.
Yes, we are talking about the integrated marketing strategy that has taken the business world by storm. From joining the social media bandwagon and creating effective tactics for targeting niche groups to hiring a different manager for each marketing channel, integrated marketing has been keeping businesses busy.
If your company hasn’t moved to integrated marketing yet, it has lost a huge chance to create a lasting impression on the customers’ mind. Consumers are making use of multiple devices to access a brand wherever they go and therefore, there is a strong need for businesses to deliver a consistent brand message through varied media outlets to tap the customer base.
Integrating Offline and Online Marketing Tactics
Branding calls for a customized plan to integrate offline as well as online marketing strategies that will leave no stone unturned in reaching the target audiences with the brand message. Here are some interesting statistics that will show how companies have been allocating their online as well as offline marketing budgets and how digital marketing is helping companies make more sales:
Considering the fact that media channels have mushroomed and communication channels are growing in numbers, businesses have to cut through the maze and establish connect with the target audiences. This is possible only through a well-planned integrated marketing strategy that will ensure that the brand message reaches the intended customers through the clutter.
In today’s fragmented market, integrated marketing helps businesses strengthen their brand and expand their reach. Through integrated marketing services, each branding effort is presented in a similar fashion across radio, television, print media and the internet. This helps in reinforcing the ultimate message of the brand and also solidifies the reputation of the company.
These marketing solutions have become a necessity to stand out from the crowd. Since customers are hit with a barrage of ads on a daily basis, only consistent and integrated brands can manage to get their attention.
With infinite number of marketing channels available, it has become necessary to know which channel will be suitable for a certain business. This is the reason why many companies are hiring branding agencies that are creating and implementing effective integrated marketing techniques for their business and bringing them desired results. By engaging a single agency that has the expertise in this field, companies have been able to maximize the return on their marketing expenditure.
