Building brands on attributes is like building houses on soft foundations. Yet many communication strategists keep falling for them.
Brand values vs. attributes: the change is real
From viral to vital: the things we’ve learned about BuzzFeed’s evolution
Much like MTV or USA Today did thirty years ago, BuzzFeed gets young people right: what they want, consume and desire in terms of information.
Is there a Golden Standard for Content?
When it comes to content, SMART works as a more-than-useful guide to look at before deciding what to push.
Bad PR and how to recover from it
So what really is bad PR? It’s PR that lacks strategy, cohesion and purpose; that does not provide a reliable image of your business.
Social Media Marketing on the Upsurge in 2016
Let’s see what the Social Media trend for marketers and business owners will be this year.
8 ways to increase your page views
We’ll discuss constructive ways to increase your page views “hits”
Marketing Communications: A Global Reality
You don’t have to do any expensive and extensive consumer research. You can view customer response quickly and in real time. All this helps you to plan your next campaign more effectively.
Great Ways to Quickly Generate Leads
According to experts, you must work on those platforms that suit you the best in order to obtain leads
How To Create A Better Online Experience For Consumers
UX –or user experience – is all that the consumer cares for. With increasing mobility in technology customers use their mobile phones first to reach their service providers.
The thin line between Marketing & Public Relations
According to many experts, there’s a thin line between public relations and marketing and that some of the tasks or objectives of the two could overlap. But that’s really not so.