Can a company make sales without establishing a connection with the buyers? The answer is no. A human-centered marketing approach is required to understand the experience goals of the buyers, what they are trying to achieve when they get into the process of making a transaction with a company. Still stuck with business-centric approach? Many […]
Author: cozmicgroup
No Conversions? Are You Getting Social Media Right?
Companies need to build trust through their social media campaigns. But is it enough to know the keywords and incorporate them in your content? No amount of keywords or hashtags will work if you don’t offer clickable content that not only promises value to consumers but also fulfills it.
Why Do Businesses Need Online Reputation Management?
‘First impression is the last impression’ – while it may be a cliché, it holds some truth in today’s dynamic business world. With the acceleration of technological change, old way of doing business has become unsustainable for marketers. Today, success of a business is widely governed by the reputation it commands in offline as well […]
How can Integrated Marketing Strengthen Your Brand?
Yes, we are talking about the integrated marketing strategy that has taken the business world by storm. From joining the social media bandwagon and creating effective tactics for targeting niche groups to hiring a different manager for each marketing channel, integrated marketing has been keeping businesses busy.
Businesses Benefitting from the Changing Role of Public Relations
PR is all about churning press releases- Sadly, many companies are plagued with this misconception that has not only undermined what they strive for in PR but has also dampened their chances of reaping its benefits. There is a strong need to take an introspective look at how the public relations industry operates before jumping […]
How Can Effective Branding Give Your Business a Unique Identity?
You know why many companies get branding wrong? It is because their perception of branding is either limited to logo creation or excessive marketing. This term is not only misunderstood by many business owners but it is also incorrectly defined. Many companies across the globe prefer to make heavy investments in offline and online marketing; […]