When planning a PR campaign, there’s nothing more important than learning how to pick the right battles.
A million screens await: why creativity is a PR campaign’s #1 asset
Author: cozmicgroup
4 questions to evaluate your brand’s online presence
An articulated, strategically planned, cost-effective presence is the ideal scenario, but not always the case.
Better safe than sorry: research is your campaign’s parachute
When it comes to developing new digital strategies, the dot-com bubble should always act as a guiding light.
Towards a peak content scenario? Opportunities beyond the noise
Think about this: an average connected citizen consumes more content in a couple of days than the average citizen did over a lifetime a hundred years ago.
Why you should be extra careful with your email marketing strategy
As most things that survive the pass of time in the Internet era, email has evolved through the years, and still proves itself as a very effective player.
Brand values vs. attributes: the change is real
Building brands on attributes is like building houses on soft foundations. Yet many communication strategists keep falling for them.
From viral to vital: the things we’ve learned about BuzzFeed’s evolution
Much like MTV or USA Today did thirty years ago, BuzzFeed gets young people right: what they want, consume and desire in terms of information.
Is there a Golden Standard for Content?
When it comes to content, SMART works as a more-than-useful guide to look at before deciding what to push.
Bad PR and how to recover from it
So what really is bad PR? It’s PR that lacks strategy, cohesion and purpose; that does not provide a reliable image of your business.
Social Media Marketing on the Upsurge in 2016
Let’s see what the Social Media trend for marketers and business owners will be this year.